10. Emir Susic, a perspective from alongside sales

Summary

In this conversation, Emir Susic shares his extensive experience in management and leadership, emphasizing the importance of empathy, the evolving role of AI in sales, and the need for effective communication and understanding within teams. He discusses the characteristics of successful sales managers, the difference between management and leadership, and offers valuable advice for new sales managers. Emir reflects on the challenges and triumphs he has faced throughout his career, highlighting the significance of learning from mistakes and fostering a supportive environment for team members.

Takeaways

·      Empathy is the most important trait for leaders today.

·      Leadership is about guiding people, not just managing tasks.

·      Sales management should focus on understanding the end-to-end process.

·      AI is a powerful tool for analyzing data and improving sales strategies.

·      Successful sales leaders ask many questions to understand their teams better.

·      Building relationships with customers is crucial for long-term success.

·      Sales managers should help their customers succeed to ensure their own success.

·      Creating a culture of learning and support is essential for team growth.

·      Hiring for character and empathy is more important than hiring for skills.

·      Mistakes are valuable learning opportunities that should be embraced.

Sound Bites

"Empathy is number one trait today."

"Management is easy. Leadership is hard."

"Sales management is a driver of the company."

“The best sales managers ask a million questions”

“Don’t fail alone”

“Copy with pride”

 Keywords

sales management, leadership, empathy, AI in sales, customer engagement, learning and development, management characteristics, sales strategies, new sales managers, Emir Susic